Dell, the American company, has graced the top spot as the most trusted brand in India. The ranking was published by TRA’s ‘The Brand Trust Report India Study 2019'.
American auto brand Jeep ranked second in the study, followed by Life Insurance Company (LIC) and Amazon. The study was conducted across 16 cities in India with identified brand influencers of the country.
In the report, the famous PC manufacturer emerged as India's most trusted brand.
Commenting on achieving a milestone N Chandramouli, CEO, TRA Research said, "We are happy to see Dell emerge as the Most Trusted Brand in India in 2019 from being the most trusted brand in the Technology category. It has been an upward journey as we have seen Dell move up the ranks in the last few years. I believe this achievement is a reflection of the growing confidence placed in Dell by customers”.
Dell has been an acclaimed household brand in the country for a long time now. The company is especially known for its personal computers. It caters to the requirements of consumers, digital immigrants and digital natives. From offering premium gaming devices, delivering Dell Cinema for an immersive video and audio experience to boosting PC for education through "Dell Aarambh" pan India, the company has always focused its efforts to prove technology as an empowering tool for its users.
The American tech giant has been growing exponentially in the Indian market. It has Dell Exclusive Stores in more than 680 Indian cities, a number of large format stores, channels and e-commerce platforms.
By Sowmya Sangam