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General Motors has announced a fresh $1 billion (Rs 6,400 crore) investment to turn around the situation of struggle in India. The company is also looking to rationalize its operations by shutting down its manufacturing plant at Halol in Gujarat. Instead, GM India is planning to expand Talegaon plant in Maharashtra. This plant is expected to launch new products intended for domestic markets and emerging economies.

Repeated recalls - damage brand

The repeated car recalls have damaged the brand in the Indian market and the company has a reason to gain trust of buyers in India.

Mary Barra, GM CEO, told TOI in an interview that, "It is difficult, but we will have to win the trust of customers. India is a strategic market and a key to our success globally. GM cannot remain a global leader without making a serious investment towards expanding our presence in growth markets like India."

The company hopes that around 10 new models under Chevrolet have the potential to turn things around. The first of them is TrailBlazer SUV that would make a debut in October 2015. New MPV, a hatchback and a mini sedan version of the current 'Beat' compact, and mini SUV are amongst others.

The American auto company hopes that it will be able to cut down avoidable operational costs by running production at a single location.

-Sumana