Rise of Chinese Apps in India: Tinder Fifth-Most Popular App in the CountryMay 09, 2019 12:51
China’s favorite dating application Tinder has grossed $260.7 million from Google Play Store and Apple App Store since the last quarter surpassing the video-streaming app Netflix in Q1 2019 revenues.
Tinder is now the fifth-most-popular app in India by combined monthly users on iOS and Android phones, according to the analytics firm App Annie.
It’s subscription-driven service, Tinder Gold, has managed to woo young Indians. While Tinder doesn’t share country-specific numbers, there are more than 3 million subscribers of Gold globally, with 1.7 million coming in 2018 alone.
Tantan app zoomed to the fourth position by July 2018. It has since slid one spot following the launch of United States-based Bumble in December, data from App Annie shows.
Pronounced tan-tan as in “sun tan,” Tantan translates in Mandarin to “talk.” Launched in 2014, the app bears a high resemblance to the U.S.’s Tinder and was acquired by the Chinese social network Momo in February 2018.
However, Tantan was banned in China last month. Though the reason for the ban is unclear, it is said to be a part of the Chinese government’s ongoing crackdown on online obscenity.
Chinese Apps in India
India has been flooded with Chinese apps over the past few months, some of which such as video-sharing app TikTok and e-commerce platform Club Factory has been growing rapidly.
According to experts, there’s a reason India is a priority market for these Chinese apps. “Once they mature in China, India is the only place these apps can go to. Chinese apps have very low acceptance in the West,” said Yugal Joshi, vice-president at Everest Group consultancy.
With over 300 million Indian users, TikTok has been a raging success in the country.
By Sowmya Sangam