(Image source from: Exchange4media)
The master franchise of McDonald's in West and South India, in an attempt bust the myth of people considering it as ‘western brand’ and create awareness about the sourcing story and Indian origin of McDonald’s, has brought the fascinating story of the “Truly Indian Burger”.
This Independence Day, the ‘Truly Indian Burger’ campaign by the Hardcastle Restaurants Pvt. Ltd. explains how the McDonald’s burgers are an amalgamation of the best agricultural products from across India.
The campaign is being executed by 22 feet Tribal Worldwide and it has thus far cumulatively reached over 1 million people.
Led by three 15-seconder digital films, the campaign is being further supported by an interactive microsite (best experienced on mobile handsets) which tells the sourcing stories of key ingredients of McDonald’s food products in an engaging way.
The customers can know the sourcing story of their favorite burger by simply scanning the QR Code on the tray-mat.
Speaking on the campaign, Arvind RP, Director - Marketing and Communications, HRPL said, “Our goal has always been to only use the best and the freshest ingredients to make the food we serve. To ensure this, over the years, we have invested significantly to bring in global best practices and the latest farming technologies to India that empower our farmers to locally grow and produce world-class ingredients.”
By Sowmya Sangam