Google Launches New Portal for Small BusinessesBusiness News

June 29, 2019 14:58
Google Launches New Portal for Small Businesses

Google has launched a new website on June 27, marking International Small Business Day, that will suggest its products that seem like the best fit for a specific business.

The Google for Small Business portal was announced at New York City’s Grow with Google Learning Center, where the company offers a variety of classes and workshops.

Kim Spalding, Google’s global product director for small business ads, told that the website “gives everyone a place to start with Google products.”

After all, she said, “small business owners struggle with time” and particularly don’t have time to turn experts on digital marketing.

On the new site, they can enter their company name and website (assuming they have one), then answer a few questions about their business and their goals. Google will point in time create a prioritized, customized list of actions, which may involve launching ad campaigns, or building up their online presence, or installing Google Analytics.

Spalding put forward that this could be especially useful for small businesses that are “just getting started,” as well as more established business that is starting to evolve a digital strategy.

While Google for Small Business can urge a wide range of products, Spalding pointed to two “hero tools” that are part of the lineup - Google my Business, which lets business proprietors to create their own websites and profiles, and is “a complete free product from start to finish,” as well as Smart Campaigns, which Google launched early this year to automate the ad-buying process for small businesses.

By Sowmya Sangam

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