(Image source from: Obamacare faces flak for controversial ad})

 Obamacare is under flak once again — this time for its sexually suggestive health insurance advert.

The insurance ad by ProgressNow Colorado and Colorado Consumer Health, which shows a woman contemplating on how to get a sexy man 'between the covers', is drawing bad press for 'degrading' women.

The contentious ad shows a young woman holding a packet of birth-control pills against a suited-booted man holding her by the waist. What's  further  controversial is the caption that reads:  'OMG, he's hot! Let's hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers.'

Condemning the ad, Republican Cory Gardner said  that the advert 'were making a joke of the whole process'. 'It's degrading to women and it says a lot about what they think of America's youth today', he added.

The campaign, which is one among the series of adverts under the banner 'Got Insurance?', was formerly censured for showing young men doing keg stands.

Does that show that Obamacare is too desperate to make thing happen? Well, nothing is going to work out until they get their campaign right for sure.

AW: Suchorita Dutta Choudhury