Zee bets on a new Marathi music channel. Will it work?

Zee bets on a new Marathi music channel. Will it work?

Company says while the time spent on music channels is low, their frequency is high. Plus, there are retail businesses that want to advertise. In Maharashtra, 50 percent ads come from retail business. Other Marathi music channels include 9X Jhakaas and Sangeet Marathi.

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