(Image source from: I's music launch - a never before seen affair in Kollywood})

For the first time in many years, Kollywood witnessed a kind of a cine event that will remain the talk of the town for days on and will be etched in everyone's memory for years to come.

Such was the scope and size off 'I's music launch that witnessed some visually striking performance that took the guests and audience by a storm. Add to that, the presence of Hollywood star Arnold Schwarzenegger  that alone drew good attention from the media outside Tamil Nadu.

Also, the presence of other big names from Kollywood as well as the presence of Kannada superstar Puneet Rajkumar made the event a colorful outing altogether.

The industry insiders believe that extending invitation to the Hollywood as well as Sandalwood star earned the film big buzz in Karnataka, which is a crucial for the commercial success of the Shankar directorial film in other states.

The guests, who attended the event, were stunned to see the looks of Vikram in I. They heaped praises on Vikram for his dedicated performance and Shankar for visualising such a concept that matches with the Hollywood standards.

AW: Suchorita Choudhury