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Male customers of a Montreal-based underwear company can get their penis insured. UNDZ underwear has found a lopsided way of getting publicity for its product.

The company is offering male customers a $50,000 penis insurance policy if they purchase three or more pairs of UNDZ underwear from their website. The policy will be offered to customers who make their purchase from March 15.

The policy holders will be insured by a policy of Lloyds Of London. In case the policy holders sufer detachment of their sex organ, the insurance policy will cover them.

However, the insurance policy will not be responsible for detachments caused by friends or lovers slicing them up. Also in case the sex organ is removed surgically, when a person undergoes sex-change, it will not be eligible for insurance cover.

This is not the first instance when Lloyds Of London would be insuring penises. Earlier also the company has insured the male appendage, popular among them was rock singer David Lee Roth, who himself revealed about his experience last March to Huffington post.

(Picture Source: media.vocativ.com)

(AW: Pratima Tigga)