(Image source from: Myntra Prefers Mobile App to Website!})

Online shopping firm Myntra, which was taken over by the e-retailing giant Flipkart last year with a sum of Rs 2,000 crores, has been reportedly decided to shut its website from May 1 to ensure it as a mobile app-based retailer.

The fashion retail firm has good craze in market independently even after joining the family of Flipkart. The e-tailer gets about 80% of its traffic and 60% of sales through its mobile application, which could be the reason behind the move, and it wants to reach 90% sales through this method by the end of the year. If it does indeed happen, it will be the first instance of an online e-tailer going mobile-only from web + mobile format.

The fashion retailer online is moving ahead to complete Rs 2,000 crore in sales or gross merchandise value (GMV) for the current financial year. The fashion categories by Amazon and Snapdeal would becom the strong rivals to Flipkart/Myntra.

After electronic gadgets, fashion department or accessories carries heavy weight online platform. The growth in the usage of mobile apps can make other firms to have a note in this regard.

-Kannamsai