(Image source from: Get the first trailer of Happy New Year on WhatsApp})
When it comes to a Shah Rukh Khan onscreen extravaganza, trust the Bollywood badshah to come up with an extraordinary and innovative strategy to build a hype. After all, he isn't called the “King of Entertainment” for nothing, is he?
For the first time ever, in the 100 years long history of Bollywood, a film's trailer is going to be launched not on television nor theater nor social media, but on the new-age, popular messaging app, Whatsapp. That's right!
The digital razzmatazz of of the action-packed musical, “Happy New Year” will be officially launched by Shah Rukh Khan on the eve of Independence Day, August 14, in a star-studded gala, we hear. All you have to do is give a miss call or ping a WhatsApp message on +91 9819020202 to get the movie's trailer on your mobile phone. Team SRK definitely raises the excitement with this one.
The first look of the grand Diwali released will be unveiled at Sahara Star Hotel in Mumbai in the presence of SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah, Farah Khan and Vishal-Shekhar.
"Indiawaale sentiment is an integral element of the film hence on the eve of Independence Day, the first look of the film is being launched as a part of Indiawaale celebration," read an official statement.
"Unlike other trailer launches, there will be surprise performances based on the theme of Indiawaale and a huge digital campaign has been put in place to make sure that the trailer is seen by most of the audiences of Indian cinema across the globe," the statement read further.
And director Farah Khan couldn't be more ecstatic. “Happy New Year” has been Farah's dream project and she was too happy to join forces with SRK and his Red Chillies Entertainment to make it all come true.
AW: Suchorita Choudhury
