What is the real fun behind the Ice Bucket Challenge?Top Stories

August 20, 2014 15:39
What is the real fun behind the Ice Bucket Challenge?},{What is the real fun behind the Ice Bucket Challenge?

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Thanks to Mark Zuckerberg, Satya Nadella, Bill Gates, Oprah Winfrey, Lady Gaga, the world now can't stop talking about the ALC ice bucket challenge, the new buzzword in social media.

With millions across the world, including tech tycoons, talk show queen, songstresses and everybody else pouring ice water on their heads, we all can't help but wonder what this little crazy challenge is all about.

Well, for all you who didn't know, ASL's ice bucket challenge is a campaign to raise both awareness and money for amyotrophic lateral sclerosis (ALS), also called Lou Gehrig's Disease, a neuro-degenerative disease.

The Ice-bucket challenge is simple. Once challenged, a user has to post an online video of them pouring a bucket of ice cold water over their heads. Once wet, they have to pass on the challenge to others and ask them to either to do the same or make a donation to an organization fighting ALS.

The ice bucket challenge went viral online after US baseball player and ALS patient, Pete Frates, floated the idea. Since then, the challenge has helped collect close to $23 million.

The ALS challenge has “literally soaked” the whole of the US, from 86-year-old widow of Senator Robert Kennedy, Ethel Kennedy to singer Miley Cyrus..

Facebook founder Zuckerberg was challenged by New Jersey Governor Chris Christie, who in turn, challenged Microsoft founder Bill Gates, Facebook’s Sheryl Sandberg and Netflix CEO Reed Hastings for the Ice Bucket Challenge.

Satya Nadella emptied a bucket of ice-cold water over his head and challenged Amazon’s Jeff Bezos and Google’s Larry Page to do the same.

“Between July 29 and today, August 12, The ALS Association and its 38 chapters have received an astonishing $4 million in donations compared to $1.12 million during the same time period last year,” the ALS association revealed.

“We have never seen anything like this in the history of the disease,” said Barbara Newhouse, President and CEO of the ALS Association.

AW: Suchorita Choudhury

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