(Image source from: Xiaomi Sets Guinness World Record by Selling 2.11mn handsets in 12 hrs})

China based smartphone manufacturer Xiaomi has created a new Guinness World Record by selling 2.11 million mobile phones in just 12-hour flash sale organized to celebrate its fifth anniversary. The record sales brought 2.08 billion Yuan (USD 335 million) from the sales of handsets and other accessories.

The new record number of sales surpassed 1.89 million handsets on Singles' Day in November during a 24-hour event by Alibaba's Tmall. And the last record number of sales by Xiaomi was 1.3 million smartphones.

"Good news: Xiaomi just set a new Guinness World Record, selling 2.11 million mobile phones in 24 hours," chief executive Lei Jun posted on Sina Weibo - the Chinese equivalent of Twitter - shortly after the event.

"This is beyond my imagination," the Hong Kong-based South China Morning Post quoted Lei as telling reporters at the company's headquarters here.

The new record has been certified the official Guinness World Records and examined by auditor PricewaterhouseCoopers.

-Kannamsai